thibaut castaing

senior creative art director



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Soubry - Tiny updates 
2024
Agency: Happiness Brussels






Everyday life, but better.
Pasta, but better.
Add a bit of Soubry to your life. 












Copy: Gil Gauniaux
CD: Geoffrey Hantson Soubry pasta’s superior quality had been forgotten, so the brand set out to challenge Italian competitors with a fresh tone and visual style far from the clichés of typical pasta ads. We brought the character from the logo to life and turned him into Mr. Soubry, using dry, absurd Belgian humour.